Brand strategy and design for a new online shopping experience. 

Only’s is a new online store from Schestowitz, one of Israel’s largest importers. They offer their diverse selection of products from top international brands, allowing consumers to efficiently shop their favorite products through a consumer focused website.

The core challenge was to shift user behavior - encouraging customers to shop directly from a brand-specific importer rather than defaulting to large supermarkets that offer broader variety.

Our strategic approach focused on reframing the value proposition. Instead of competing on quantity, we leaned into quality and curation. While supermarkets offer endless options, we positioned the platform as a destination for confidence and clarity - where every product is carefully selected. This led to the creation of ONLY’S: a brand built around the idea of “only the best.”
We defined a target audience with strong brand preferences - consumers who value quality over choice overload and prefer a streamlined shopping experience. The brand speaks to decisiveness, reducing friction by eliminating unnecessary options and saving time.